“The Department for Education and Skills (DfES) did not have accurate enough information to know how the changes in budget calculation would affect individual schools before the system was changed,” the report concludes. The Labour-dominated education select committee says there were “serious weaknesses” in the way civil servants prepared for this year’s education budget.
Ministers had tried to blame councils for the crisis, saying they had not passed on enough cash to schools. An all-party committee of MPs today blames the Government for this summer’s school-funding crisis that led to hundreds of teachers being made redundant. What helps to keep them loyal is an irrational belief that B&H is better than other brands.”"Nottingham females [are] rough, unfocused, insecure, brazen, inarticulate.”"The idea [of a Hamlet ad] is to trick Castella Classic smokers into applying for a free pack believing they will receive Classic back. In fact they will receive a pack of Hamlet Extra Mild and Gallaher will have captured their name for their database.”. It will cast a public light on the internal workings of the industry and help open its practices up to public scrutiny.” CIGARETTE PAPERS: MARKETING ADVICEExtracts from marketing agency memos to the tobacco industry”[Lambert & Butler] smokers are pretty downmarket – anything too clever will go over their heads.”"[Smokers] are not rocket scientists.
They get frustrated by advertising that goes over their heads.”"Primarily we are talking to existing B&H smokers. They currently see smoking B&H as slightly indulgent because they know it is now considerably more expensive than other brands. They speak weasel words in a dark, sleazy world.”Professor Hastings added: “This evidence is unique in Europe. “These papers show what the industry thinks of its customers in its own words. It’s damning,” said David Hinchliffe MP, chairman of the House of Commons Select Committee which in 1999 ordered the advertising agencies to hand over the papers relating to the tobacco industry.There are five main advertising agencies responsible for tobacco advertising activities in the UK, including big players such as M&C Saatchi.Professor Gerard Hastings, the director of the research centre that published the information, said: “The tobacco industry maximises commercial success at any cost.
Another communication suggests a brand of rolling tobacco should be made so popular that criminal “bootleggers” will want to sell it, thereby demonstrating that the industry is happy to benefit from, if not actively encourage, the black market.The contents ofthe papers on the website angered anti-smoking campaigners and health officials. It goes on: “We want to see Great, British B&H in the Ben Sherman shirt pockets of Brit-popped, dance-crazed, tequila-drinking, Nike-kicking, Fast Show-watching, Loaded-reading, babe-pulling, young gentlemen.”Another document labels users of Hamlet cigars as boring, fat, middle-aged men who watch re-runs of The Sweeney while another dismisses smokers who buy cheap brands as not being “rocket scientists”.In a clear attack on government policy, the documents reveal that one brainstorming session generated the idea of attacking Tessa Jowell and “positioning her as the minister of bans”. We want to see these dudes ripping up packets of Marlboro and Camel and treating them with disdain that second-rate, American filth deserves. For Christ’s sake, what the hell are people doing smoking brands for ‘cowhands’ and not [for] the youth of the trendiest, coolest, most happening country in the world.”The briefing paper then goes on to say that it is, “in many ways .. really a charity brief. Trying to help people recognise the error of their ways, thinking they are being cool smoking what ‘Roy bloody Rogers’ smoked and opening their eyes to the unchallengeable truth that the coolest smoke in the world is a B&H”. The documents also reveal how many tobacco companies in need of new consumers are intent on “grabbing them young”.A briefing paper by the CDP advertising agency in London for Benson & Hedges says: “We want more 18 to 34-year-old blokes smoking B&H than ever before. The cynical and exploitative methods used by tobacco companies to market cigarettes and snare a new generation of addicts were laid bare for the first time yesterday with the publication on the internet of thousands of previously confidential documents.
More than 14,000 pages of evidence examining the inner workings of the tobacco industry were made public by Cancer Research UK’s Centre for Tobacco Control Research at the University of Strathclyde in Glasgow, which receives funding from NHS Health Scotland.Yesterday’s launch of provides documents which relate to advertising campaigns intended to increase consumption among the young and undermine health policies.
Bias against a subject, in this case the environmental lobby, informed the 151 complaints about Against Nature. In Undercover Britain, 123 complainants felt that the gun lobby had been showed too much favouritism.In a broadly similar case the ITC did not uphold that John Pilger’s documentary, Palestine is Still the Issue, lacked impartiality and was pro-Palestinian, as suggested by the 116 complaints.A trailer for the Uefa Champions’ League 2003 was deemed to set a bad example by showing a young boy flicking potato at his grandmother.And among the many complaints about Living With Michael Jackson there were many that felt he had been unfairly treated.The ITC has so far logged 550 complaints about a recent Mr Kipling advertisement that appears to show the Virgin Mary crying out in labour It has yet to make its ruling.. The ITC supported the 860 complainants who objected to a Wrigley commercial showing a man regurgitating a dog, intended to symbolise his bad breath. The Bill received 170 complaints for its first gay kiss in 2002. Channel 4’s 1999 gay drama Queer as Folk prompted 163 complaints and This Morning enraged 117 viewers by showing a gay wedding in 2001 None of the complaints were upheld Animals were another sensitive issue. Several programmes were under fire for portraying homosexual relationships. The ITC, which does not deal with BBC programmes, had some 992 complaints against the satirical show, and a similar number in support.